Playa Gif Say What Again Meme
Fresh From the Internet's Cranium
The Internet, it seems, has found its version of vinyl chic.
Simply as the LP has enjoyed a 2nd spin among retro-minded music fans, animated GIFs — the choppy, crude snippets of video loops that hearken dorsum to dial-up modems — are enjoying an unlikely vogue as the digital accessory of the moment.
Hypnotically repeating GIFs are popping upwards in art galleries in Berlin, Miami and New York. In fashion advertizing, they are suddenly every bit hot as ironic brogues, popping up in online marketing campaigns for brands like Burberry, Diesel fuel and Jack Spade. Online, there are GIF contests both highbrow and low, and "All-time of" GIF roundups.
And social media sites similar Tumblr have entire pages devoted to viral GIFs plucked from the biggest news events of five minutes ago (political speeches, awkward awards-show moments and other pop-cultural flotsam), which instantly broadcast equally must-come across memes.
"For people in their 20s, GIFs are a relic of their babyhood, so information technology makes sense they would come back as a fashion argument — just like '70s mode came dorsum in the '90s, and the '90s are coming dorsum around now," said Jason Tanz, the executive editor of Wired.
It's an unlikely renaissance for a geeky figurer format that dates to 1987, the Net's Paleozoic era. That was when CompuServe, the Internet service provider, developed the "graphics interchange format," as a way to bring a little colour and motility to the Web.
Cheers to the animated GIF, first-generation Internet memes like the dancing baby (subsequently appropriated by "Marry McBeal") were spread.
The format has since grown upward. Artists and photographers have used GIF technology to button far beyond the lo-fi novelty of Web i.0. Consider the Wigglegram, a craze on Tumblr, which creates a jaunty 3-D effect past looping multiple images shot from slightly unlike perspectives, like an old-fashioned stereopticon.
In addition to looking more fluid and professional, GIFs are becoming easier to create, thanks to Web-based apps like GIFSoup and Gifninja, which allow people to create them in an instant, said Brad Kim, the editor of Know Your Meme, a site that tracks Web fads of the moment.
And in a world where so much daily communication takes identify by text, GIFs are beingness used past Spider web geeks equally a visual way to drive home a written signal. To gloat good news, they might insert a dorky celebratory trip the light fantastic from "The Office." If they are feeling flirty, Amanda Seyfried's coy moving ridge from "Mean Girls" volition help make the indicate. In this sense, GIFs office every bit glorified emoticons to punctuate a indicate when, say, typing out a blog comment.
These pop-cultural GIFs have gained cultural currency as a style to dribble big televised moments into short visual bites, ofttimes with a humorous bent. Such GIFs are oftentimes alive-edited by editors at social news sites like BuzzFeed, and disseminated instantly, one step ahead of tomorrow's water-cooler topics, said Mike Hayes, the social media editor of BuzzFeed.
Recent examples include Taylor Swift's singalong to a Bob Marley tune during last weekend's Grammy presentations, Beyoncé avoiding a wardrobe malfunction at the Super Bowl and Michelle Obama'southward apparent heart-whorl at John Boehner at final month'south post-inauguration luncheon.
"A lot of viral GIFs we see these days are existent-time snippets of what's trending in the viral video excursion, news and pop culture," Mr. Kim said. "In a way, GIF is taking over Television shows similar 'The Soup' or 'Best Calendar week Always' as the more than accurate pop culture barometer of our time."
The cultural currency of GIFs has not gone unnoticed. The august Oxford American Dictionaries voted "GIF" as the discussion of the twelvemonth for 2012, beating out "Eurogeddon" (the potential fiscal collapse of the euro zone) and "superstorm."
"The GIF has evolved from a medium for pop-cultural memes into a tool with serious applications including inquiry and journalism, and its lexical identity is transforming to keep stride," Katherine Martin, the head of the United States dictionaries programme at Oxford University Printing, was quoted as proverb.
The GIF has also captured the attention of the art world. To mark the format's 25th birthday, Tumblr and Paddle8, an online auction house, held a GIF festival chosen "Moving the Withal," where public submissions were curated by a panel that included the artist Richard Phillips, the musician Michael Stipe and the author James Frey. Fifteen of more than 3,500 submissions were chosen and exhibited in a 35,000-square-foot warehouse during Art Basel Miami Embankment in December.
The Museum of the Moving Image in Queens has been examining the format in installations, including the current Nether Construction, which features a fifty-human foot seamless projection in the foyer featuring thousands of one-time GIF files preserved from GeoCities, the one time-popular Web hosting service.
To Carl Goodman, the museum's executive director, the GIF provides a link between today'southward technologically sophisticated visual culture and the 19th century, before movies, when short bursts of looping motion captured the public imagination on moving-moving-picture show devices like the zoetrope.
"The GIF," he said, "occupies very fertile ground betwixt the still and the moving image."
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Source: https://www.nytimes.com/2013/02/14/fashion/common-on-early-internet-gif-files-make-comeback.html
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